Avocados are long associated with the Big Game and Avocados From Mexico just revealed its Big Game Teaser featuring actress and avocado lover, Anna Faris of Scary Movie and Mom fame. The :30 teaser is part of the brand’s perfectly ripe campaign designed to show how avocados make everything better. In the teaser, the spot hones in on how avocados could change the world as we know it.
The :30 teaser starring Faris is part of the brand’s perfectly ripe campaign designed to show how avocados make everything better.
For Avocados From Mexico, this is the brand’s eighth’s ad in the past decade. In all, an estimated 250 million pounds of avocados are consumed leading up to football’s biggest weekend, (this year taking place on February 12), enough to cover a football field with more than 75 feet of guacamole.
The digital “hotel” is where consumers can do things like share personalized postcards with friends, pick up avocado recipes or music for Tik Toks and shop for avocado-themed swag.
The teaser and full ad will support the brand’s new 360-marketing campaign designed to celebrate how Avocados From Mexico make everything better. This includes in-store shopper promotions, a new Avocado Glow home and kitchen accessories line (which includes things like an Avocado Glow serving tray, wallpaper, apron and more) for Big Game entertaining and interactive digital activations such as the Goodness Hotel. The digital “hotel” is where consumers can do things like share personalized postcards with friends, pick up avocado recipes or music for Tik Toks and shop for avocado-themed swag.
The teaser and ad were created by the LERMA agency and directed by notable Big Game director, Bryan Buckley.
For more information:
Rachel Holt
Avocados from Mexico
RHolt@webershandwick.com
https://avocadosfrommexico.com/