Norman Killius, Managing Director of Kiwi Media Ltd:

"In the long term, reusable bags will likely be the only bags available at grocery stores and farmers markets"

In recent years, more and more paper and reusable bags can be found in grocery stores instead of pure plastic bags. Schallstadt-based Kiwi Media Ltd, for example, was also able to look back on "an excellent year" in 2022, given the high demand and good sales for its reusable bags, CEO Norman Killius tells us. "Demand actually increased and we were able to sell just over 5 million bags in 2022."


Norman Killius and Eva Killius at Fruchtwelt Bodensee 2023.

Among the top sellers is the 50 x 25 x 35 cm shopping bag with an inlaid bottom. Popular motifs include photos of the respective store or of fruit on offer. The bags are made of recyclable polypropylene. "Classic plastic packaging is less in demand anyway, although I suspect that paper bags will also increasingly disappear due to their CO2 balance," says Killius. "In the long term, reusable bags will probably be the only bags available in grocery stores and farm markets. It will certainly be some time before there are alternatives to this."

The bags are sold to about 400 owner-operated stores of a well-known grocery chain as well as to farm markets and customers in Switzerland and Austria throughout Germany. Killius emphasizes that he had previously met customers from neighboring countries at the expoSE trade fair in Karlsruhe and at Fruchtwelt Bodensee in Friedrichshafen.

It is true that there have been no problems with regard to the availability of individual materials and raw materials that he sources from Asia but freight costs had risen fivefold. However, Kiwi Media was able to pass on the corresponding additional costs to its customers and increase its prices by 15 percent.

Since December, however, there have been signs of some easing in freight costs. "We will not reach the level of the time before the pandemic, but the mood is somewhat more pleasant again, especially since more containers are available again. We are confident that things will tend to get better this year in terms of freight costs."

For more information:
Norman Killius 
Kiwi Media GmbH
Erlenweg 19
79227 Schallstadt
Tel.: +49 7664 4039909
Fax: +49 7664 4039910
E-Mail: info@kiwi-media365.de 
kiwi-media365.de 


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