After more than a year of discussions, Legacy Farms LLC, based in Anaheim, California has acquired the assets of Frieda’s, Inc. Going forward, the company will be known as Frieda’s LLC and the new CEO is Dan Madsen. Dan has been a friend for many years and has been leading Legacy Farms since 2019.
This is a very exciting day for our company," shares Karen Caplan of Frieda's in a message. "Our 61-year-old family business has been acquired by another fantastic, thriving produce company and we will now be growing together."
"We are so excited that his first order of business was to name my eldest daughter, Alex Jackson as vice president, sales & procurement." Alex is the third generation of the family business, founded by Dr. Frieda Rapoport Caplan in 1962. "Alex has been a significant part of our company’s success during the last 12 years and she is very excited about this new, expanded opportunity."
Legacy Farms values Frieda’s strong culture and branding and is excited to be the new steward of this brand of specialty produce in the US. "We can’t help but brag that Frieda’s brand has a 30 percent faster velocity than the next leading brand," Caplan shared.
Karen and her sister Jackie Caplan Wiggins will continue working in an advisory capacity to Dan and the Frieda’s team and are beyond thrilled at the opportunities for their company to expand. "Our company color will still be purple, our branded packaging will continue to be eye-catching and our team members will continue to serve you with our well-known passion and attention to detail. Our current sales and purchasing team will continue to work with you as normal in the course of business."
For more information:
Mary Coppola Heslep
mary@tenacremarketing.com
www.tenacremarketing.com