Do promotions and marketing drive purchases of fresh produce?

The British retailer Sainsbury's did a behaviour change study to determine if promotions of fruit and vegetables drive long-term behaviour change in consumers. 

Part of the findings of the Driving Change report showed that when a variety of fresh produce was reduced to £0.60 pence, portions of promoted fruit and vegetables increased by 78%. About 1,5 million baskets contained a promoted product while higher value items performed the best.

Source: www.igd.com