As the IFPA Global Produce & Floral Show opens its doors October 27th – October 29th to industry professionals, retailers can stop by the redesigned Zespri™ booth to meet with regional and international staff and learn how Zespri SunGold™ Kiwi is driving the category to new levels.
“We are very excited to attend IFPA this year,” says Dan Riley, Zespri’s general manager for the North American market. “It will be great to meet face-to-face to engage with retailers and industry partners to showcase our investment behind our advertising and sampling efforts, new shipper displays and customized shopper programs that have worked cohesively to drive sales at retail. Our season-to-date has a growth rate of +29 percent compared to this time last season.”¹
Zespri SunGold Kiwi is the main driver of growth for the Zespri brand with volume sales up 15 percent.²
Zespri has helped kiwifruit grow to be the #1 fastest-growing fruit within the top 20 fruits over the last four years. Overall, Zespri says it has accounted for 48 percent of total category sales since the start of the season this year, which is up from 43 percent last season. Zespri SunGold Kiwi is the main driver of growth for the Zespri brand with volume sales up 15 percent.²
“The success can also be attributed to the high consumer demand for this fruit,” says Riley. “We established strong influencer partnerships to drive awareness and robust sampling programs that allowed shoppers to taste the kiwi. Top markets and focus regions saw an accelerated gain of new households.³ This means with every increase in penetration or new households, we drive more incremental value for the category.”
This will be Zespri’s fifth year as an exhibitor and its new booth design is bold and fun to represent its brand identity. The company is known for its lively booth atmosphere and this year is no exception.
Freshly cut SunGold Kiwifruit will be sampled during show hours and visitors can find a fun Happy Hour from 12 p.m. to 5 p.m. on both days where SunGold-inspired drinks will be served. To kick off the show, the company is co-sponsoring the Welcome Reception where attendees can enjoy SunGold specialty dishes and beverages and meet the team. Zespri will also sponsor the Race for a Healthier World 5K and provide runners with a SunGold Kiwi after the race.
The company is the recipient of past Best Team Attire and Best Team Spirit accolades recognizing its enthusiasm and creative costumes. The team will display its creativity again with this year’s costume--stop by booth #2487 to learn more.
Sources: IRI Total U.S MULO – Season to Date Weeks Ending 5/15/22 – Weeks Ending 9/4/22¹²/ Numerator Data³
For more information:
Jill Netzel
Zespri
Tel: +1 (818) 718-8084
jnetzel@gowithfusion.com
https://www.zespri.com