Last week the Fruit Attraction took place in Madrid. Many importers, exporters, retailers and shippers from all over the world made an appearance at this fair, both as exhibitors and visitors. We managed to grab a lot of them for a picture. Next week there will also be links to the international photo reports of our FreshPlaza colleagues.
Many conversations were about the challenges everyone faces. Discussions about shortages of water, personnel and production, but also high energy prices and other cost increases were hot topics. It also seems to put a brake on major innovations that were otherwise often introduced during the fair. The significantly lower lighting in the Netherlands means that the cards have been shuffled differently this season. Many buyers from Northwest Europe are trying to secure their trade for the coming winter season. Spanish suppliers, on the other hand, are very reluctant to quote prices, but do see the necessary opportunities. Other Mediterranean suppliers are also involved.