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Mercadona, Carrefour and Lidl strengthen their leadership as DIA's and Eroski's market share falls

According to the data of a report presented on Thursday by the Kantar consultancy, up until August, the combined market share of Mercadona, Carrefour, and Lidl increased to more than 41 points as DIA and Eroski's market share fell.

Mercadona had the biggest growth (0.9 points over the same period of 2021), achieving a 25.8% market share. In recent months, however, this growth has slowed down, stated Bernardo Rodilla, Retail expert at Kantar's Worldpanel division.

Carrefour increased its market share by 0.7 points to 9.6%, emerging as the main alternative to short-range supply along with regional operators.

Lidl experienced a 0.5 points increase and achieved a market share of 5.8%.

Aldi also reinforced its presence in the national distribution, with 11% of monthly buyers.

DIA's market share fell by 0.2 points and stood at 4.7%. However, after having optimized its park during the last years, the company is starting to show growth symptoms in the proximity sector with a renewed brand of its own, Rodilla stated.

Eroski's market share fell by 0.2 points to 4.3% after Mercadona opened stores in the area of influence of the Basque company, he stated.

The pandemic continues to condition data
By the end of August, consumption inside and outside the households has increased by +5% over the same period of the previous year. This growth has been conditioned by the recovery of consumption outside the households, which has increased by 19.9%, according to the Kantar report.

Household purchases are more similar to pre-pandemic levels, with a -0.3% evolution.

 

Source: efeagro.com 


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