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Kiwiberries are sought after by young consumers

Recently, a fruit known as the "little9 kiwi" (a kiwiberry) became popular on the Internet. So, what exactly is a kiwi fruit? Qian Yaming, a researcher at the Fruit Tree Research Institute of the Jiangsu Academy of Agricultural Sciences and an expert in the Kiwifruit Innovation Team of the Jiangsu Characteristic Fruit Tree Industry Technology System, said that the jujube kiwifruit is commonly known as kiwifruit. Biologically speaking, it is the same genus as the common kiwifruit but belongs to different species.

With a high price and low yield, kiwiberries takes the "novelty" route
Kiwiberries are generally only sold in supermarkets, rarely found in ordinary fruit stores, and the price is relatively high. The domestic kiwiberry market has just started in recent years, and the quality of commercial fruit is also uneven. The peel of the kiwiberry is very thin, and the fruit is very delicate. If you squeeze it hard, it may cause bruises. Therefore, storage and transportation requirements are very strict. In addition, the public awareness of kiwiberry is not high at present. The sales volume is not large, and coupled with the high cost of storage and packaging, it is difficult to reduce the overall price of kiwiberries.

In addition to kiwiberry, in recent years, new and novel fruits such as Jabuticaba fruit, Java apple, and crystal bayberry have appeared on the market. They are generally more expensive and usually only appear in medium and high-end fruit stores. "The recognition of this type of fruit is relatively low. Ordinary fruit shops are worried that they will not be able to sell it, which in turn increases the novelty of this type of fruit." Some sellers said the reason why this kind of fruit has limited sales is mainly that the commercial value is not high enough.

Take Shine Muscat as an example, initially, its price was as high as 100-180RMB/kg. However, after only 3 years, its price dropped to around 20RMB/kg. "The fruit of Shine Muscat is hard and can be stored, so the loss ratio is low. Also, its planting technology threshold is not high, and it is convenient for fruit farmers to plant. Coupled with its good palatability, consumers like it very much, the whole scale has expanded so quickly, and the price has dropped very quickly. For fruits like the kiwiberry, it depends on novelty to occupy the market. If you really expand the scale blindly, there may not be a good result. "


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