According to Tanzania’s ambassador to Belgium, Jestas Nyamanga, avocados from his nation get premium prices in Europe, with one fruit selling for more than Sh10,000 (€4.30) in Belgian markets. Nyamanga encourages local farmers to sell their avocados to European markets due to these lucrative. “One avocado is sold for €4 which is more than Sh10, 000 while at home (Tanzania) you can buy avocado at price of Sh500 or Sh1, 000, so now you can see if you export it here you can get a huge profit," the ambassador said.
Popular avocado varieties produced in Tanzania are Hass, Fuerte, Pinkerton, and, to some extent, Puebla, however the Hass variety is the most popular in European markets. Commercial production of avocados is dominated by Rungwe Avocado Company Ltd and Africado Ltd, which is based in Siha District, Kilimanjaro region. The two companies jointly produce more than 5,000 tons per year.