Freshness solutions on display at Fruit Attraction in Madrid

AgroFresh Solutions, Inc. is participating in Fruit Attraction in Madrid Oct. 4-6 at booth 3C12. Organized by IFEMA MADRID and FEPEX, Fruit Attraction is an international trade show bringing together the fruit and vegetable industry.

AgroFresh representatives will showcase a full range of freshness solutions and digital technologies that enhance the quality and help extend the shelf life of fresh fruits and vegetables.   

“We look forward to meeting again with our industry colleagues and customers to share our latest innovations and advancements for reducing food loss and waste,” said Julián Herráiz, general director. “We’re continually pushing the potential of our post-harvest solutions to benefit an expanding range of crops and markets to help improve freshness and quality at each step of the value chain for growers, packers and retailers.”  

The company’s experts will also highlight several recent advancements during the show, including:  

  • Its recent launch of VitaFresh™ Botanicals Life Select, an organic plant-based coating that helps keep produce fresh longer and reduces food loss and waste. The new product recently received organic certification from CAAE and is OMRI listed. 
  • The company will offer live demonstrations of its FreshCloud™ Inspection, an integrated digital platform using aggregated data, machine learning and artificial intelligence to sustainably address food waste reduction and derive quality and supply chain insights, allowing for real-time decisions with live analytics. 
  • The booth will also highlight FreshStart™ disinfectants that are CAAE certified for stone fruit, pome fruit and citrus. FreshStart degrades quickly without leaving residues and can decrease contaminants in water treatment and help make water recycling more efficient and less costly. 
  • AgroFresh chief technology officer Duncan Aust will participate in a panel discussion “Post-Harvest Innovation: The keys for new market access and 0 food-waste” Oct. 6 at 11 a.m. as part of the BioFruit Congress event. Aust will discuss the company’s recent announcement of a new research collaboration with Novozymes to develop sustainable bio-solutions to fight fungal decay.  

AgroFresh will also feature its platform directed to the citrus industry, SmartCitrus™ along with SmartFresh™, its flagship solution for pome fruit, stone fruit, persimmon, melon and other fruits.  

Finally, the company will also celebrate some of its key accomplishments from the year. On Sept. 13, it received the Award for Innovation in Business granted by Cámara Valencia (Valencia Chamber of Commerce) in Spain. The company was one of five Valencian companies recognized and was selected from a pool of more than 50 nominations, evaluating, among other characteristics, innovative capacity, business strategy, strategic vision and adaptation to market needs, as well as the ability to collaborate with other companies or organizations in the development of R&D&I projects.  

AgroFresh representatives will be available at Fruit Attraction in Hall 3 Booth 3C12 throughout the show.

For more information:  
Mary Roberts    

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