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Panda supermarket launched small packs of vegetable and doubled the sales

Foodpanda took the lead in launching the Panda Supermarket in 2019, actively building its own warehouses in all metropolitan areas across Taiwan. As of 2022, there are 36 warehouses in Taiwan, with a population coverage rate of 70%. The number of items increased from 3,000 products last year to 5,000. According to the platform's internal statistics order trend, it will have a 4-fold growth in 2022 compared with 2019. The company announced 3 significant strategies to be launched, which are optimistic about the high freshness of foreign products. Panda Supermarket said that in addition to Korean goods, there will be more exotic goods to join the cloud supermarket.

Foodpanda cloud supermarket, Panda Supermarket, imported medical materials during the pandemic and introduced cut fruits and vegetables in 2021. Small packages of cut vegetables and fruits had the largest share among the fresh products in the Asia-Pacific region, and according to the platform's internal statistics, nearly 90% of the vegetables and fruits originated from Taiwan.

Panda supermarket observes that, in order to cater to the social structure of small families and single groups, consumer purchase patterns and eating habits have also changed. To avoid the waste of food caused by the purchase of large packages of food at one time, Panda supermarket, unlike general supermarket stores, specially develops small-package specifications. Once eaten, the trouble of hoarding or waste of food is avoided.

In addition, people are busy with work nowadays and can not take the time to do groceries. After work, they have even less energy to prepare vegetables. In order to save time on treating vegetables and fruits before cooking, it is a good idea to sell pre-washed and cut vegetables and fruits. Consumers can just open the packages and cook. The sales of cut vegetables such as taro or yam that most people usually do not deal with have doubled. People in the North like cut fruit better due to the fast pace of life, and the sales in this region accounted for 89% of the total sales in Taiwan.

Many renters do not have a kitchen or enough space to cook because of the small space, and they rely on delivery food for three meals. Convenient and nutritious, Ready-to-eat food is popular among renters. It is optimistic about the business opportunities of fresh delivery. It is expected that the overall growth will double this year, and Panda Supermarket will shout out three major strategies in the future, including expanding their fresh selection, continuing to develop interesting exotic products, and providing ready-to-cook, hot, and ready-to-eat choices.

Source: Hinet


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