Organic NZ apples more popular with Vietnam’s largest retailer

At a time that the demand for safe, healthy organic produce is increasing in Vietnam, that nation’s largest modern retailer is strengthening its direct relationships with trusted New Zealand Organic Exporters. We are talking about WinCommerce, a retailer with 3,000 WinMart/WinMart+ supermarkets and mini marts across 60 locations.

Bostock New Zealand is the largest 100% certified, organic apple producer in the Southern Hemisphere and is excited to be exclusively supplying Winmart directly with Organic Fuji apples this season.

According to Ms Huong Nguyen, Bostock New Zealand’s Market Representative in Vietnam, it has been really rewarding to see the demand grow for organic apples in the last two years: “Vietnamese are placing a stronger focus and priority on their personal health and food safety and as more retailers move to stocking organic product, organic is becoming more accessible and widely available to the average consumer. It’s great to see Bostock New Zealand leading the way in growing the organic apple market in Vietnam and also gaining trust and confidence from the end consumers.”

Bostock New Zealand International Market Manager, Jane Maclean says with mainstream retail organic sales still relatively new for Bostock New Zealand, the company is needing to find ways to educate the end consumer that organic apples from New Zealand are grown differently, without the use of pesticides and synthetic fertilisers.


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