This new 'campaign' that is just starting will be the turning point for CapGen Seeds, the seed house from Almeria. "CapGen Seeds has only been in the market for 12 years, and it has already managed to position itself as a benchmark in the field with important varieties, such as its Obelix pear tomato and Estoque red Lamuyo pepper."
"The seed house has taken different measures that will help it to continue growing and to continue offering the best service to farmers. These new measures include the incorporation of new people into its work team. These new workers will join the company and work in different departments."
"Specifically, they will join the production department, where they will help with the production and logistics of the company. There will also be additions in the commercial department to expand the areas of activity with the company's horticultural varieties in order to offer a good advisory service through frequent visits to farmers' farms. There will also be reinforcements to the marketing department to improve the company's communication and visibility. Finally, the company's laboratory workforce will also grow so that it can better focus on research, testing, and development of new varieties."
In addition, CapGen Seeds will launch a new continuous improvement project with new software. "This new system will improve coordination between workers, departments, and the company's relationship with its customers. This will increase the efficiency of each of the company's internal processes and reduce response times, thus offering a better experience that will increase customer satisfaction and loyalty."
In addition, the seed house has just launched its new website to offer farmers all the information they need. "This new, fully updated, and responsive website can be viewed from any mobile device. In it, farmers can locate all the varieties marketed by CapGen Seeds and have access to all the news they are publishing on the blog to be up to date. The website also has information on how to get in touch with company managers and its commercial team to solve any doubts producers might have regarding CapGen Seeds' products."
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