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Outarville, France - September 9-11th, 2022

Pink Lady Europe at the Terres de Jim festival

For the second year in a row, the Pink Lady Europe association will be present at the Terres de Jim festival, the largest agricultural festival in Europe, which will take place in Outarville from September 9th to 11th, 2022.

© Terres de Jim 

On the program: events, meetings and tastings at the Pink Lady area. This year, Europe’s largest open-air agricultural festival will take place at the historic Innov-Agri exhibition site in Outarville, about 1.5 hours away from Paris. Organized by the Young Farmers’ Union, the event welcomes 100,000 visitors each year to take a look behind the scenes of agriculture and promote the land.

Committed to an agriculture closer to people and nature and grown in France, Pink Lady is once again associated with the Terres de Jim festival. For the second year in a row, the association will be present in the partner village with a dedicated space of 100 m². An opportunity for the festival goers to discover the universe and values of Pink Lady! 

Terres de Jim is a unique and unprecedented event in the Central-Loire-Valley, one of Pink Lady’s production basins. For 3 days, the visitors will discover French and local agriculture with nearly 100 events including motor sport competitions, equipment exhibitions, concerts…

On the program: 

Meeting the local Pink Lady producers.
Tasting in the Chill Zone with a glass of Pink Lady apple juice, pressed by the consumers themselves thanks to the “smoothiclette”.
Temporary tattoo workshop and numerous goodies in the brand’s colors will be distributed to the visitors of the Pink Lady space. 
Discovery of the life cycle of the apple, production techniques, the brand’s commitments and what makes Pink Lady such a unique apple through fun activities.


Among the 654 Pink Lady producers in France, 136 are located in the Loire Valley, which is one of the 3 production basins of Pink Lady in France.

Production per basin:

- Southeast: 34,000 tons

- Southwest: 32,000 tons

- Loire Valley: 24,000 tons

For more information: 
pomme-pinklady.com


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