On August 31, the opening ceremony of the first launch of Global Fruit - Joy Wing Mau Shipping, was held at Shanghai Huizhan Fruit and Vegetable Market. More than 95% of Canada's cherries are grown in British Columbia (BC), where clean water, fertile soil, and a mild climate that lasts into the autumn provide ideal growing conditions for cherries.
BC produces the latest cherries in the northern hemisphere. The harvest season generally runs from mid-June to early September each year. The main varieties include Sweetheart and Lapins. The harvest period of Canadian cherries coincides with the golden sales period of the Mid-Autumn Festival in China. The large fruit shape and high-quality taste fully meet the needs of China's high-end gift market.
According to China Customs data, Canada’s total cherries exported to the Chinese market in 2021 was in total US$13.95 million, accounting for 22% of Canada’s total cherries exports. The total value of exports to the US market reached US$35.31 million, accounting for 56% of the total. In addition, it was also exported to Hong Kong, Vietnam, the United Kingdom, Thailand, Japan and other markets.
In the speech of Mr. Dave Murphy, Consul General of Canada in Shanghai said: "China is a high-end market for Canadian cherries. In 2021, Canada's exports to China were close to US$14 million, a year-on-year increase of 10%, with continued growth potential."
Joy Wing Mau is the largest buyer of cherries in BC, and has made outstanding contributions to the entry of Canadian cherries into the hands of high-end supermarkets and consumers in China. It is also one of the most important strategic partners of the Canadian fruit industry in China.
According to Mr. Zhang Hu, the sales representative of Global Fruit in Greater China, Global Fruit is one of the largest growers of cherries in Canada, accounting for one-third of Canada's total production, and one of the most active exporters to China.
Witnessed by importers and wholesalers, the guests of this event jointly cut the ribbon at the ceremony, opened the first shipping container, and wished Global Fruit cherries a great success in the mid-autumn season.