Italian consumer fruit purchases down by 11%

As a result of the economic difficulties and higher costs of living, Italians have cut the purchases of fruit and vegetables which in 2022 drop by 11% in quantity compared to last year. According to an analysis by Coldiretti based on Cso Italy / Gfk Italia data, household fruit consumption in the first half of 2022 stood at 2.6 million tons.

The Italians have reduced the quantities of courgettes purchased by 16%, tomatoes by 12%, potatoes by 9%, carrots by 7% and salads by 4%, while for fruit there is even a 8% drop for purchases of oranges, unanimously considered an elixir of life.

A cut – argues Coldiretti – destined over time to have an impact also on health if we consider that the minimum threshold of fresh fruit and vegetables to be eaten several times a day is 400 grams per person, recommended by the Council of the World Organization of Health (WHO) for a healthy diet.


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