KisanHub, a Cambridge-based agritech firm, has included a set of new features in its innovative crop-tracking software. Giles Barker, CEO of KisanHub: “I saw an opportunity to apply technology to an industry that was yet to go through a “digital revolution” like other industries. In agriculture, like most businesses, there's a huge amount of data being generated. Based on my experience and my grandfather's experience, a lot of that was still being done with pen and paper 50 to 60 years ago – and to a certain extent when we launched KisanHub in 2013.”
The business initially approached farmers with its software, which enabled crop-monitoring data to be recorded offline via a mobile app, then being synced to a web platform. However, it quickly pivoted to target “packers, processors and grower groups”, which procure crops from multiple farmers and then sell them to supermarkets and large food-processing firms.
Recently a Store Monitoring tool was added to the app, complementing its field monitoring app and enabling data to be gathered once a crop has been harvested and put into store. The company has also introduced weighted parameters, sub-samples and time series functionality to the app’s Quality tool.
Photo source: KisanHub