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South Korean collaborations drive awareness of Australian macadamias

South Korea is an important market for the Australian macadamia industry, and one in which Australia is the dominant supplier, accounting for 99% of all macadamia imports.

Now, popular South Korean brands Yonsei Dairy and Drop Top have both launched products featuring macadamias, presenting ideal opportunities for cross-branded consumer promotions. A series of social media giveaways shone a spotlight on these product innovations, driving awareness of the versatility and Australian origin of macadamias among consumers.

Two cross-branded social media giveaways were implemented with consumers given the chance to win prize packs containing Australian macadamias and Yonsei Macadamia Chocolate Milk, with activity promoted on both the Australian Macadamias and Yonsei Dairy Instagram accounts.


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