That the demand for watermelons is high in this sunny period is not too surprising. What is problematic, however, is that the supply is very limited this year. "Last year, August was a rough time for watermelons, so many growers decided not to plant any this year. As a result, there is now far too little fruit on the market," says Jacob Aktalan of MG Fruit from Ridderkerk.
"Prices for the watermelons are at around 1.30 euros per kilo. That is rare for August. You can hardly get watermelons though. The production - which now comes from La Mancha - largely goes into the programmes. Given the low planting level in Spain, I don't see the situation changing right away either and I just see it getting crazier," said the importer.
"Brazil will start loading next week, but that will not be full containers of watermelons right away either. Besides, with the doubled sea freight costs, it is also a question of waiting to see who will step in", Jacob continues. "The other types of melon are doing reasonably well, but the market is not as hot as for the watermelons. Galia and Cantaloupe are selling at around €6 and with these shortfalls in the market, the yellow melons are also still selling well."
For more information: 
Jacob Aktalan
MG Fruit
Selderijweg 90-E
2988 DG Ridderkerk
Tel: +31 (0) 180-745474
Mob: +31 (0) 612676257
jacob@mgfruit.nl
www.mgfruit.nl