Sydney Markets Ltd has announced its new corporate brand identity, revealing a contemporary new logo aiming to highlight the core features of the Markets and its history.
The new circular logo is divided into four leaf-shaped elements, each representing the essence of Sydney Markets. Whilst each leaf represents the four seasons – summer (orange), autumn (pink), winter (red) and spring (green) – they also encapsulate elements of the Markets:
- Connection to the land, the growth cycles, the weather and rainfall
- Diversity of Australia’s array of fruit, vegetable, flowers and herbs
- The complete horticultural cycle from farm to plate
- The rich history of the Markets and its community
According to Brad Latham, CEO of Sydney Markets, the new logo is phase one of an exciting and reimagined new corporate branding and identity rollout: “We recently completed branding surveys and workshops to gain an understanding of how our stakeholders and staff view the future direction of our branding strategy. Through this market research it was evident that Sydney Markets remains a vibrant and dynamic marketplace and a key player in the fresh supply chain.”