The European Commission allocated €185.9 million euros ($210.6 million USD) in 2022 for the promotion of European Union agri-food products both globally and in Europe. As in 2021, the focus is on promoting products and farming methods that support European Green Deal objectives, such as EU organic products, fruit and vegetables, sustainable agriculture, and animal welfare.
On December 15, 2021, the European Commission announced that its annual promotion work program would allocate €185.9 million euros ($210.6 million USD) to the promotion of EU agri-food products in and outside the EU in 2022. Speaking on the release of the work program, Agriculture Commissioner Janusz Wojciechowski said: “Our promotion policy plays a key role in the transition towards sustainable food systems. Our aim is to increase awareness of organic farming and more sustainable agricultural practices, coupled with the promotion of fresh fruits and vegetables, essential for healthy eating and balanced diets. Demand for these products needs to grow if we want more producers to join the green transition.”
The 2022 work program focuses on campaigns that align with the ambitions of the European Green Deal and support objectives from the Farm to Fork strategy, Europe’s beating cancer plan, and the EU organic action plan. As a result, budget lines are earmarked for projects that promote organic products, increase awareness of the EU’s rules for sustainable agriculture and animal welfare, or increase consumption of fresh fruit and vegetables in the EU. A novel development this year is that the campaign’s visual promotion materials will have to refer to the food-based dietary guidelines of the targeted EU country.
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