Shanghai's first cabinet arrives at Huizhan Market

China: Launch ceremony of Sugarbee® apple 2021 season

Recently, the sugarbee® apple 2021 production season launch ceremony, jointly organized by Chelan Fresh, Hechengfeng, and Frutacloud was successfully held at the Shanghai Huizhan Fruit and Vegetable Wholesale Market. The first Shanghai Sugarbee® apples also officially arrived at Huizhan Market on December 10 and started trading.

Wang Miao, China Marketing Director of Washington Apple Association, Fei Mingyi, Deputy General Manager of Huizhan Fruit and Vegetable Market, George, CEO of Frutacloud, Zheng Jiaqi, head of Shanghai Jinguo Trading and Hechengfeng Fruits, and distributors from all over the country attended the event.

Ribbon-cutting guests (from left to right): Zheng Jiaqi, head of Shanghai Jinguo Trading and Hechengfeng Fruits; George, CEO of Frutacloud; Fei Mingyi, Deputy General Manager of Huizhan Fruit and Vegetable Market; Wang Miao, China Marketing Director, Washington Apple Association

It is reported that the Sugarbee® apple is the exclusive apple variety of Chelan Fresh, the leading company in the American fruit industry. This launch ceremony is the first official launch event of Sugarbee® apple after entering the Chinese market.

Wang Miao, China Marketing Director of the Washington Apple Association, said: "Sugarbee® apples are grown in Washington State. Thanks to the nutrient-rich soil, dry climate and advanced planting techniques of orchard growers, Washington State produces far more apples than any other state in the United States. Relatively strict grading and advanced packaging and storage facilities mean that Washington apples are always one of the high-quality apples in the industry. "

George, CEO of Frutacloud said that he is very optimistic about the potential of Sugarbee® in the Chinese apple market, especially for  holiday gifts.

"First of all, Sugarbee® apples have a very high-level appearance, with a round fruit shape and a bright red color as the main color. In terms of taste, due to their affinity with Honeycrisp apples, SugarBee apples not only inherited the sweetness and crispy feeling from Honeycrisp apples, they are even better."

"In addition, the supply period of Sugarbee® apples coincides with Christmas, New Year's Day, New Year Shopping Days, Spring Festival and other festivals that have a strong relationship with red, which provides a series of opportunities for the sales of Sugarbee® apples. For this reason, Frutacloud has specially tailored 8-piece selected gift boxes for Sugarbee® apples, which are exclusively for channel sales during festivals."

Zheng Jiaqi, head of Shanghai Jinguo Trading and Hechengfeng Fruits, also said, “The demand for high-end apples in the Shanghai wholesale market is also increasing. There are more high-end apple choices, and I am also very much looking forward to the performance of Sugarbee® this year!"


To find Sugarbee® apples, please look for the iconic honeycomb-shaped fruit stickers. Frutacloud has officially begun its supply and more fruits continue to arrive!

Source: Frutacloud

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