Reducing wast by digitizing the produce supply chain

Full Harvest secures $23 million Series B to reduce on-farm food waste

Full Harvest, the produce business-to-business marketplace specializing in surplus and imperfect produce, today announced the close of a $23 million Series B round of growth financing led by agtech investor TELUS Ventures, the strategic investment arm of TELUS corporation.

New investors Rethink Impact, Citi Impact, Doon Capital, Stardust Equity and Portfolia Food & AgTech Fund as well as existing investors Spark Capital, Cultivian Sandbox, Astia Fund, Radicle Growth and others also joined the round. Helping solve the $2.6T global food waste problem (the leading contributor to climate change), Full Harvest plans to use the funding to further build out its online marketplace, advance its data and market insights offerings, and triple its technology and product team in 2022.

Working with some of the largest food and beverage companies (Danone North America, Health-Ade), processors (SVZ) and growers (Tanimura & Antle, Church Brothers, Deardorff Farms), Full Harvest reduces produce sourcing headaches and food waste by moving the produce supply chain online – allowing buyers to purchase more sustainable produce, lowering food production costs, and creating an additional revenue stream for farmers. Full Harvest recently hit a sales milestone of more than 50 million pounds of surplus and imperfect produce sold – saving over 1B gallons of water from being wasted and over 6M kg of CO2 emissions from being created. 

"The importance of building more sustainable businesses has never been more evident, especially for those in the food and beverage space. By sourcing produce online through Full Harvest and selecting fruit for our products that would otherwise have gone to waste, we are answering the growing consumer demand for more sustainable food options," noted Surbhi Martin, Vice President Greek Yogurt and Functional Nutrition, Danone North America.

Although we currently grow enough food to feed 9-10 billion people, more than 40 percent of it goes to waste globally each year. As more than half of global food waste happens before it even leaves the farm, Full Harvest aims to help solve the farm distribution problem. Full Harvest offers an easy, online option for produce buyers and sellers to quickly close deals on surplus and imperfect produce in just a few clicks – getting more produce options to buyers faster, helping farms sell more of their crop and reducing waste.

Full Harvest will use the investment to accelerate its push to deliver the advanced technology solutions the produce industry needs by expanding its online marketplace, further improving the user experience for both produce sellers and buyers, and substantially growing its network of national buyers and sellers. Full Harvest will also focus on expanding its industry-leading data analytics offering to answer the growing demand for insights on produce availability, pricing, specifications, sustainable offerings, quality, forecasting support, etc.

For more information:

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.