Del Monte launches fruit-scented wrapping paper

Fresh Del Monte, well-known for its fruits and vegetables, is offering scented wrapping paper for a limited time. The wrapping paper is available in two fruity scents: banana and pineapple.

Pablo Rivero, vice president of marketing for Fresh Del Monte, North America: “At Fresh Del Monte, we strive to make each and every holiday season special for our consumers. Therefore, Fresh Del Monte is excited to kick off December with a fun, fruit-filled scented wrapping paper giveaway to get consumers in the holiday spirit. We hope this fun, lighthearted initiative will not only offer a unique and fruit-filled, gift-giving experience but will help boost festivity and spread holiday cheer nationwide.”

Source: wate.com

Publication date: Fri 24 Dec 2021

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Del Monte launches fruit-scented wrapping paper