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Roots Sustainable Agricultural Technologies

Roots signs deal to expand into African blueberry market

Roots Sustainable Agricultural Technologies (ROO) has signed a Letter of Intent with irrigation system specialist, Cherry Irrigation SA. The latter specializes in the design and installation of irrigation, automation and fertigation systems in the Southern African region. The company partners with growers and farmers to maximise crop yields through strategic and sustainable planning.

Under the letter of intent, Roots will market, sell and install its Root Zone Temperature Optimisation (RZTO) and Heat Exchange Probe (HEP) technologies in South Africa and Namibia.

This partnership marks Roots’ first entry into Africa and gives the company a significant opportunity for entry into South Africa’s blueberry market.


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