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Styrian apple marketer AROMA seeks alternative location in the community

Relocation to alternative location in St. Ruprecht with favorable traffic conditions is preferable

In principle, enough domestic apples are being produced for the whole of Austria. In the past, 90 % of the goods stayed in the domestic market. AROMA Ltd from St. Ruprecht in Styria is now forced to export 60% (to Egypt, Sweden, Cyprus, England) because there is not enough demand for apples at home. Additionally, imported berries and exotic fruits are now strongly competing with our regional apples, says CEO Michelle Schalk-Hirschbeck.

Aroma fruit prefers a resettlement to a traffic-technically favorable alternative location / Picture: Aroma fruit Ltd

Future relocation?
Since the takeover of the site in 2017, AROMA has been hemmed in from all sides. Because of its night-time operations -from midnight to 5 a.m.- there are always disputes with its neighbors. Although a noise barrier was erected at the company's expense, the complaints continue. But the worst problem for Schalk-Hirschbeck is that children are at risk on its access road, driveway and in the courtyard. It is a problem that could have been prevented by timely planning. The solution: relieve the pressure on the center by relocating it to an alternative site in the community, that has good traffic connections.

For more information:
Flurgasse 37a
A-8181 St. Ruprecht/Raab
T.: +43 3178 2671-0
M.: +43 664 227 96 77 

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