Crystal Valley Foods acquires specialty produce importer

Crystal Valley Foods (Crystal Valley) announced today that it is finalizing the acquisition of Joco Produce (Joco), a pioneer in the import and marketing of fresh Asian, tropical and specialty fruits and vegetables. The acquisition further enhances Crystal Valley’s ability offer a diverse and full line of specialty products to its customers throughout North America.

Joco was established in 1983. The company has a strong presence in South Florida and throughout the United States, especially in the wholesale and foodservice channels. “We are excited to announce the strategic acquisition of Joco Produce and welcome them to the Crystal Valley Foods family,” said Jay Rodriguez, President of Crystal Valley Foods. “The addition of the company’s product line will allow us to become that one-stop-shop for our customers and help us to deliver new and unique products year-round.”

Over the last several years Crystal Valley has focused on building its business and enhancing its core products by strengthening its grower partner relationships, adding key personnel, as well as looking for new sourcing regions and unique products. The company has also focused on adding to its product line through the acquisition of well recognized and reputable companies whose strengths and products would be complementary. The acquisition of Team Produce in 2017 was one example and now, the acquisition of Joco Produce.  

“Joco has been in business for over 35 years and we are looking forward to leveraging the company’s strengths in sourcing and marketing these unique Asian and tropical items,” said Jay. “The acquisition also comes at a perfect time for Crystal Valley as we have just completed an expansion and remodel of our Miami warehouse and we have additional cooler space for new items as well as a completely new and updated repacking area.” 

“We are looking forward to joining the Crystal Valley team,” said Joel Figueroa, President and Owner of Joco Produce. “Both companies are established and well recognized in the industry and our strengths as well as our combined inventories and staff will help build on our core competencies to promote future growth.”

Crystal Valley expects seamless continuity for Joco’s growing partners and customers as they move their operations to the Crystal Valley Miami warehouse by the beginning of December.  

Katiana Valdes
Crystal Valley Foods
Tel: 786-565-4575




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