Last week 16 participants in the CBI Export Coaching Program presented their export marketing plan in the offices of the World Bank IFC, partner in this coaching project together with Moldova Fruct.
With more than 170 members, the Fruit Producers and Exporters Association Moldova Fruct is an association dedicated to advancing the horticultural sector in the Republic of Moldova and to promoting the interests of its members.
CBI started the export coaching program earlier this year with a group of 18 participants, receiving an extensive marketing training and personal guidance.
With the additional support of USAID all participants were GlobalG.A.P. certified, most of them also including GRASP. The aim for Moldova Fruct and CBI is to diversify the markets for the premium product range from Moldova consisting of apples, plums, cherries, grapes and stone fruit.
Where historically the eastern countries were the main outlet, nowadays the modern orchards and packing facilities are ready to serve also the Western European markets, mostly emphasizing the better eating qualities.
This year already, vast quantities of plums have been exported to Germany and the Baltic countries. With the grape season now underway exports are being made to Germany, Spain and Holland.
Moldova Fruct will be present in 2020 at the Fruit Logistica in Berlin, February 5-7, exhibiting with some 18 producers / exporters. This week CBI consultant Piet Schotel is visiting the companies to help set up their preparations for the fair.
For more information:
Mr. Adrian Cojocaru
Tel: +373 22 22 30 05