Superfresh Growers is encouraging retailers to bring on festive green displays for Saint Patrick’s Day with Granny Smith apples. The company says Granny Smith will add some bright green to produce displays. Granny Smith are available in both organic and conventional.
Granny Smith apple dollars are up 2.6 percent, moving them up the tier into third place in the apple category, according to IRI data, last 4 weeks, 12/30/18. “Granny Smith has been steadily holding fourth place for the past few years. As retailers focus more on core varieties, it has begun to rise to third place. With Granny Smith trending, use the bright green of the apples to convert to ‘green’ at the cash register,“ explains Catherine Gipe-Stewart, Communications Manager.
Granny Smith is one of America’s favorite apples, Superfresh Growers said. The company added that the bright green tart variety is classically known for American apple pie, but is also great eating out-of-hand. Granny Smith apple is also popular within Millennial and Hispanic communities, who both trend to tarter-spectrum of apples. They are also ideal for juicing.
Creating large bulk displays draw attention to the bright green, festive color of Granny Smith apples, the company noted. They also encourage retailers to attract shoppers to St. Patrick’s Day promotions by placing them near the cash register and front of store.
The Superfresh Growers® marketing team has created a digital content kit with recipes, photos, social media graphics to engage with consumers. This year, the recipe for Granny Smith Apple “Cookies,” has been added.