The Produce Moms™, a community of passionate fresh produce advocates, today revealed how their adoption of ActiveCampaign, a leader in intelligence-driven marketing & sales automation, drove a 500 percent increase in the company’s network. In an effort to help others improve their marketing, The Produce Moms shared their success in an ActiveCampaign customer spotlight video.
The Produce Moms continues to lead with the mindset of “marketing on a mission” in order to most effectively reach families looking to provide healthier options. By switching to ActiveCampaign, The Produce Moms was able to segment customers to more effectively communicate with the right content and messages based on each audience’s preferences.
“The growth we’ve had this year through our marketing communications has been instrumental thanks to ActiveCampaign and their dedicated team members who have supported The Produce Moms,” said Lori Taylor, CEO of The Produce Moms. “We’re continuing to grow our strategic approach to provide each of our audiences with the content that matters most to them.”
“The Produce Moms is a great example of how marketing automation can benefit a small business,” said Edward Angstadt, Vice President of Marketing at ActiveCampaign.“By effectively distributing the right content to the right audience, Lori and her team have been able to grow their network and customer base using the educational materials they were already creating.”
To learn more about how The Produce Moms uses ActiveCampaign, please visit https://www.activecampaign.com/blog/how-the-produce-moms-use-content-marketing/.
Contact:
Beth Atkinson
Tel: (214) 444-7459