On 3 and 4 November, 60 major players from the fruit and vegetable industry and industry experts from 35 countries will be meeting in Beijing to discuss important business, under the slogan 'Fresh Innovation Drives Leading Industry Brands'. Attendees include Mr. Lou Junwen from the Animal and Plant Department of the Chinese General Administration of Quality Supervision, Inspection and Quarantine, The High Peruvian inspection and quarantine officials, and Mr. Zhang Yuxi, chairman of the Xinfadi Market.
On these two days, there will be many activities, such as an international fruit and vegetable convention, an international forum on inspection and quarantine, a forum on production and processing technologies, a summit on the supply chain of Chinese fresh produce, and a forum on brand creation. These activities will touch upon different areas, such as international brand collaboration, worldwide supply chain construction, and ways to build and promote a brand.