Producers of the Argentinean Blueberry Committee (ABC) announced today that they will be participating in “The night of the Museums”, through the programme “More Fruits and Vegetables” carried out by the Ministry of Agriculture, a day which will include tastings, games and activities for children and adolescents.
“We are still working on the broadcasting of this superfruit which, due to its functionality, can adapt to the current consumption needs and, as well, provides several benefits to the health”, stated Federico Bayá, President of ABC.
Producers of ABC, in connection with the local consumption promotion campaign, will also take part in LAC Flavors and “Aliment.Ar”, the Latin-American food and tendencies exhibition, to be held in Buenos Aires from November 8th through November 10th. They will be also participating of MASTICAR, a very popular and well-known gourmet event taking place from 9 to 12 of November.
Furthermore, the promotion activities continue all over the country, especially in the provinces with production zones, such as Tucumán, Entre Ríos and Corrientes, through the local institutions like APRATUC and APAMA respectively. “Our goal is to reach the whole country with our campaign. That is why the Committee is working jointly with the regional institutions in order to make this fruit available for more Argentine consumers”, commented Jorge Pazos, leader of the ABC´s domestic market commission.
As regards the external market, ABC reinforced its presence in international exhibitions such as the Produce Marketing Association – PMA (New Orleans, United States of America), and the Fruit Attraction (Madrid, Spain), specially by highlighting the taste of the Argentinean Blues through the campaign “Taste the Difference”, the international version of the hashtag #MejorConArandanos.
“We are very glad since the actions carried out during the “Blueberry week” had a very positive result among people”, indicated Bayá. “We believe young people can find the blueberry to be a healthy snack to be included in their active lives," he concluded.
For more information:
Carla Ginobili
ABC
Tel: (+54) 114415-1378