Six export companies were present at the VLAM stall: Calsa/Weiss, Bel'Export, Vergro, Wouters Fruithandel, DSF and D&G Fruit Business. BelOrta also took the opportunity to maintain international customer relationships.
VLAM's participation is in the framework of the European programme with the slogan 'Premium quality, perfect taste'. VLAM emphasises the high quality of Belgian products through striking product photos, campaign images and videos.
About the neighbouring countries
Whilst the Belgian export to Russia didn't stop immediately after the boycott was put in place in 2014, we have been seeing a strong drop in volumes since 2015. Our export to the countries neighbouring Russia had their dynamics changed. We noticed a strong rise in export for a number of destinations, for other countries we see a drop parallel to Russia. A few examples:
Lithuania and Estonia are the markets that have shown the strongest increases in volume since the Russian boycott. Our pears are the main export product within the category of fresh fruit and are on the rise in both countries.
Fresh vegetables are also doing very well in both countries, across a wide range of products, with tomatoes as an outlier.
Our export to Lithuania had an exceptional year in 2015 with hugely increased export volume for fresh vegetables and fruit. These volumes dropped in 2016 but more product still goes here than before the boycott. Pears and tomatoes are the main products in the assortment here too.
Kazakhstan is a good sales market for Belgium in fruit and more directly for pears, which have seen their export rise gradually each years. We do see a slight decline for 2016 and the first 7 months of 2017.