Half of the fresh-cut fruit is in plastic punnets

According to the new analysis carried out by FreshPlaza and IRI, a leading company in market information, analysis, business intelligence solutions and consultancy, the value of fresh-cut fruit sales increased by 20% in 12 months. This analysis compared data referring to October 2015-September 2016 with that referring to October 2014-September 2015.

In the last 12 months, sales reached a value of almost €22 million. The sales volume increased too, reaching little over 2.1 million kg (+22.3%), as well as units sold (+22.7% at 8.3 million packets).

North-western Italy is where fresh-cut fruit is most popular, so much so that it generates 50% (a little over €11 million) of the sales value. Percentage-wise, however, the growth was lower than in other areas (+14.5%). 

The remaining half of the sales is carried out in north-east and central Italy and Sardinia. Both areas reach €5 million and only a few hundred thousand Euro apart. Both experienced an increase in sales value (+29.5% and +23% respectively).

Southern Italy only represents a small fraction of sales value, but had a 38% growth.

Other interesting data can be gathered by analysing packaging. Half of the sales comes from plastic punnets, which have become even more popular than the other packaging solutions during the period examined (+34.8% in value). 

The second most popular packaging, i.e. other types of punnets, have gone down (-10.6%), though the third most popular packaging type has increased (bowls, +8.9%). We must also consider the performance of tins, which practically doubled their sales value (+95.7%) and plastic-wrapped fruit (+159.1%).

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