The green hills of Shanxi province

“We are a government bureau in Shanxi Province near the city of Xi'an in Liquan county. Our purpose is to support local agriculture development, implement government policies and provide technical support to growers. We also invest in research into new product varieties,” says Mr. Boqi Zhang from the Shanxi Xianyang Liquan Fruit Bureau.

“Our plant base occupies 50,000 hectares (750,000 mu). 30,000 hectares are used to grow apples and 6,700 hectares are used to grow pears. On the remaining land we plant seasonal fruits such as grapes, peaches, pomegranates and cherries. Our annual output reaches 1,6 million tons. We plant Fuji, Gala and Qinguan apples. Before 1998, Qinguan apples were sold well. Now other varieties such as Fuji and Royal Gala have become more popular.

Liquan county has a unique geographic location for agricultural production. The county is located on a plain with abundant water and irrigation. Crop growth is relatively varied in the region, with peaches, cherries and apricots that are not produced in other parts of China. In addition, the vicinity of big cities such as Xi'an is giving producers access to logistic resources and fruit packers. “Different to other production regions, we do not only target first tier cities, but also some second tier and third tier cities at the Southeast coast and in the Southwest, such as Suchuan, Dongbei, Anhui, Guangxi and Nanning. We notice that demand in these cities is still strong. Meanwhile, we also export small amounts of Qinguan apples to Russia”.

“We are looking to update are sales approach. We used to mainly employ a traditional sales method. Now we are also looking to sell on internet platforms such as Alibaba and Taobao”, concludes Boqi Zhang.

For more information:

Boqi Zhang
Shanxi Xianyang Liquan Fruit Bureau
Telephone number:+86 1899 1022 999
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