Why consumers associate potatoes with Idaho

February is Potato Lover’s Month! For most foodservice customers, mention potato and that means Idaho® Potatoes. In fact, 9 out of 10 American customers say they associate potatoes with Idaho more than any other state, and 72% would be inclined to eat Idaho® potatoes over potatoes from other states.* 
Why Idaho? Idaho® Russets consistently deliver high solids with a low-moisture content. For the operator, that means fluffier baked potatoes with bright white interiors and more potato flavor; crispier, fuller French-fried potatoes with less shrink; and tastier mashed potatoes with a smooth texture and unrivaled taste (Idaho’s rich volcanic soil, mountain-fed irrigation, and growing season of warm days and cool nights ensure dependable performance).

Luckily, for Potato Lover’s Month and other special events, Idaho® potatoes are usually available year round and in a wide range of varieties. To find the right variety for a recipe or signature dish for Potato Lover’s Month, request a complimentary copy of the IPC varietal brochure, Bringing Variety to the Plate. Then, browse IPC Foodservice website for recipe inspiration. While on the site, check out the helpful size guide and Idaho® potato preparation tips, and find answers and solutions to operational and culinary FAQs. 

* 2014 Kelton Global Insights, www.keltongloblal.com.

Ann Segerstrom
Tel: (+1) 415-922-6033

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