On the moment, all large Chinese supermarkets have Huirun trademark apples. Among high-end SOD apples are ones that are organically certified. Huirun is one of China's finest apples, with good flavour and of high quality. The price is high, but quality is guaranteed. The reason for this is the company's focus on technical training.
The company's co-op has 300 members. Farmers have to plant in accordance with the standards of the company. In order to ensure quality, the company started with variety optimization. The farmer's products are carefully chosen. Varieties produced on plain ground are normally avoided, varieties grown in mountain areas are particularly chosen. Because of geographical factors, illumination is less excessive in these areas and the climate is more suitable for growing apples. There for the taste of apples grown in mountain areas, is better.
During the purchasing season, a manager carefully classifies the apples on their size, colour and so on. The information is reported for warehouse storage. After packaging, the apples will enter the market.
"We are very optimistic about the Russian market. Russians also like to use apples in salads. We can export grannysmiths and price competitive high-end Fuji varieties. By establishing a brand, we also want to expand to overseas markets," said a representative of the company.
Source: China Organic Agriculture Network