AU: Feel Bright! campaign wins 2015 Parents’ Choice award

Produce Marketing Association Australia-New Zealand and Nutrition Australia are thrilled to win the 2015 Parents’ Choice award for marketing healthy food to children, with the Pick Right. Feel Bright! campaign during National Nutrition Week.

Pick Right. Feel Bright! is an ongoing campaign, backed by the Australian and New Zealand fresh produce industry, designed to encourage consumers to eat more bright, healthy and delicious fruit and veggies every day. Nutrition Australia ‘adopted’ Pick Right. Feel Bright! as the theme for National Nutrition Week 2015.

Together, Nutrition Australia and PMA A-NZ launched Pick Right. Feel Bright! in October to inspire you to pick the right fresh foods to enjoy a brighter future.

During National Nutrition Week, Pick Right. Feel Bright! and Nutrition Australia shared fresh recipes, tips and new ideas to add more fruit and vegetables to your day. And campaign ambassadors The Wiggles even lent their support by releasing a new song about healthy eating on Day 1 of National Nutrition Week, and sharing messages of support online to their millions of young fans.

The annual Fame & Shame Awards highlight the best and worst in food marketing to children. They’re run by Parents’ Voice, an online network of parents who advocate for healthy food and physical activity environments for children.

For more information:
Renee Harrison
PMA AU-NZ
Tel: +61 03 8844 5536
Email: r.harrison@pma-anz.com
www.pickrightfeelbright.com
www.nutritionaustralia.org