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Spar formula Attent opens webshop in China
Today, Thursday 29 October, the opening of the CrossBorder online formula Attent will take place on the Alibaba Campus in the presence of HM King Willem Alexander. Spar Nederlands, owner of the Attent formula, has a long tradition of export through its export department, Dutch International Food Supply. Export to China has been going on for years. Together with its Chinese partners Universe & Shenzhen ZhuodingHuiTong Supply Chain Service Co. the web store attent.tmall.hk was opened in mid September.
This Attent website opens a trusted channel for the Chinese consumer in which various A brands, including baby food, can be bought. Besides baby food there is a strong growth in other products such as chocolate, cookies and sweets.
