Moretti (Agrintesa)

Italy: Good persimmon campaign

"This summer's weather was positive for fruit - quality is good and colour, firmness and sugar contents improved," explains Cristian Moretti, general director of Agrintesa.

"For what concerns persimmons, trees are not in full production, just like in 2014, due to summer drops. We started the marketing campaign of the Tipo variety a couple of weeks ago and will start that of the Rojo variety soon. Both campaigns will last until late December."

We are talking about around 6,000 tons of produce. In the past few years, Agrintesa combined local persimmons (of the Tipo variety) with the Rojo Brillante cultivar, which is firmer.

"The consumption of Rojo is still somewhat limited in Italy, but I believe it will grow just like how it happened abroad."

The produce is mainly sent to retailers and traditional markets. Classic persimmons are destined to the domestic market, whereas the firmer ones are appreciated all over Europe. "Our fruit is more popular than the Spanish one because of its colour, shine and uniformity."

"We always pay the utmost attention to the management of warehouses, sorting, packaging and commercialisation - that is why we occupy a leading position in the sector."

"The campaign started well - there are less volumes so prices are still high, so we are quite optimistic as regards the rest of the campaign."

Via G. Galilei, 15
Faenza (RA)
Tel.: (+39) 0546 619111
Fax: (+39) 0546 621270

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