This week, Frukar has started the Spanish Navelina season again. "We have received the new oranges again under our own Serena label", Willem Koole says. He indicates that the Navelina harvest is higher this year than last season. "At the moment, it looks like lower volumes of the later varieties, such as Navel Late, Navel Lane Late and Navel Powell, will come in."
More large sizes
At the moment, however, sufficient volumes are available at Frukar to serve their customers. "Starting today, the Navelinas are available in abundance, in all desired packagings." According to Willem, however, there is a difference in quality compared to last year. "The taste of the Navelinas is even better, and more large sizes are available as well. This is because enough rain has fallen during the growing season. The weather conditions were better than last year. The quality of the citrus is superb." He is reasonably optimistic about the market situation. "In itself, the market is doing well, but demand could always be better. With the weather getting colder, demand will likely increase too."
Serena has been Frukar's private label for over 20 years now. "For many years, this family enterprise has been packaging oranges and mandarins exclusively for us. Frukar is the sales platform for this brand. The warehouse is located in Spain's citrus region, Valencia. The fruit is also harvested in this area, which you can see by the colour, flavour and quality."