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Launch of the REGAL'IN™ apples at Fruit Attraction

For the second time since its creation in 2012, the company REGAL'IN™ EUROPE will participate with an own stand (Hall 9, Stand 9F04) at Fruit Attraction in Madrid that will take place from October 15th to 17th.

This event will be the opportunity for REGAL'IN™ to meet its partners: European producers and distributors, but also South African, Chilean and overseas partners. These meetings will allow to make a first assessment of the summer season that according to first results has been more important in terms of volume than the 2 previous seasons.

For those unfamiliar with the REGAL'IN™ concept, remember that the goal of this brand is to provide a satisfaction benchmark purchase to the consumer who will identify this innovative signature to a high eating quality product, constant throughout the season. REGAL'IN™ means peaches, nectarines, apricots, cherries and also very soon apples, all with semi sweet flavour, sugared, aromatic that will restore the desire to eat fruit throughout the year. This is the win-win challenge for the entire industry.

Second important event for the FRUIT ATTRACTION is the launch of the two first REGAL'IN™ apples: Fuji type apples, but with better flavour (IR >18, slightly acid and full of aromas), better colour (more uniform red colour), long storage, high yield and very regular production (no alternation). Fruit will be available on our stand to see them and taste them of course.

So please do not hesitate to visit them in stand 9F04 Hall 9.

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