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Malaga, Andalusia

"Spain: Reyes Gutiérrez awarded "Sabor a Málaga" quality seal"

"Sabor a Málaga" (Taste of Malaga) is a label awarded to companies devoted to the refinement of local products in the Spanish province of Malaga. The quality brand is intended to give value added to Malaga's own products.

Reyes Gutiérrez, as a specialist in subtropical fruit, attended the agrofood fair that took place at the bullring of La Malagueta, where it organised tastings and the sale of its products. The company also produces a high quality natural guacamole and a spicy tomato sauce through its subsidiary, Avomix.

More than 80 exhibitors attended the fair in the 2nd edition of "Sabor a Málaga" and over 25,000 people visited the fair.

The organisers highlighted the quality and variety of products from Malaga and announced that the regional Government is working on the international process of the promotional brand "Sabor a Málaga", which already counts with the partnership of 150 producers and businesses.

Reyes Gutiérrez is based in the town of Vélez Málaga and owns 22,000 square metres of facilities, distributed between offices, laboratories, a warehouse, docks, refrigerated and maturing chambers, green areas and experimental fields. The company has 20 years' experience as well as the most advanced machinery for quality and maturing control.

This year, Reyes Gutiérrez has committed itself to new commercial strategies with the development of new tools, such as a new and intuitive website, www.reyesgutierrez.com, its introduction into social media with a Facebook page https://www.facebook.com/reyesgutierrezsubtropicales and the creation of a corporate video.

The company closed the 2012 campaign with a volume of 12,500 tonnes of fruit and 20 million Euro in revenue.


Source: Asajamalaga.com
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