Discount supermarkets upping quality and service

A market study recently published by the GfK (German consumer research organisation) made food retailers sit up and take notice. The study cites food prices at discount supermarkets increasing by 4% in August, significantly more than in standard supermarkets, where prices rose by 1.6% only. According to the market researchers, it's no longer accurate to view these discount chains as price-players. They are increasingly offering a superior range of goods and want to please consumers with regional, organic, and branded options. Consumers expect that little bit extra – especially in the fruit and vegetable department. "Price is no longer the sole factor. There is a clear trend reversal towards more quality and service," says Stefan Genth, CEO of the HDE German trade.

At Fruit Logistica, produce retail buyers from both conventional and discount supermarkets have the opportunity to meet suppliers from all over the world and order the products best suited to their customers. The trade fair, which brings together the world’s largest array of products and services the sector has to offer, takes place in Berlin from 5 to 7 February 2014. "The number of stand registrations is at the same high levels as last year," says Gérald Lamusse, Fruit Logistica Global Brand Manager. "Our event is the leading platform for innovations in the fresh produce trade. Many exhibitors showcase their new products and developments exclusively at Fruit Logistica. We are very pleased, because this shows just how highly our exhibitors value our event."

For more information about this article and/or Fruit Logistica Berlin, please visit www.fruitlogistica.com

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