UK: Consumers adapt meals to suit offers
The data also revealed that 60% of 25 to 34-year-olds often change their eating habits based on what’s on promotion, versus 47% of 55+ year-old shoppers.
IGD chief executive Joanne Denney-Finch said: “We have become a nation of savvy shoppers as austerity has become the ‘norm’. Before the credit crunch, most of us would tend to do our food and grocery shopping at the same store and buy pretty much the same products week-in, week-out.
“But now, we are shopping around more and also making the most of the different offers available to us.
“Over four in ten (43%) shoppers say they are freezing more of the fresh items they buy on multi-buy in order to increase their shelf-life and reduce waste. While 35% of shoppers told us they are planning more meals according to the dates on multi-buy fresh food, over the last six months.
“And even better-off families are adjusting their shopping habits as they adjust to the squeeze on incomes.”
Source: talkingretail.com
