It reveals that shoppers are more carefully considering the decisions they make, and increasing their expectations of the goods and services they are buying. Across all price ranges, shoppers are looking for not only great value, but also quality and sustainability.
Sainsbury’s chief executive Justin King said: “Our customers are recalibrating their spending but they’re not prepared to compromise their values. The credit crunch has not led to a values crunch.
“We’re seeing people from all backgrounds re-discovering some of the shopping habits of the past to ensure they can meet the values driven aspirations of today.
“Although people have less, they actually care more. The downturn has led to a strengthening of values, irrespective of people’s income. We believe this is not a passing phase but a fundamental change that is here to stay.”
The New Fashioned Values report reveals:
- nine out of ten people (90%) now write a shopping list before they leave the home
- nearly four out of ten people (37%) plan meals for the full week
- more than one in four of us (28%) are now taking a packed lunch into work
People are also re-calibrating their spending to ensure they can still celebrate special times and enjoy moments of indulgence. While 64% of customers look out for more special deals and 22% buy more dried, tinned and frozen foods, nearly a quarter (22%) are indulging at home, instead of eating out.
Source: talkingretail.com
