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Brazil does $3 million business at Fruit Attraction

The Brazilian Fruit Institute (IBRAF) in partnership with Brazilian Trade and Investment Promotion Agency (Apex-Brazsil) led the Brazilian Fruit Program to the 4th edition of Fruit Attraction, which took place in Madrid, Spain from October 24th to 26th. The companies Itacitrus, Abanorte, Aslim, Gibran, Rio Doce / Indaiá, Mines and Export Fermac participated in the project presenting led citrus and tropical fruits to one of the most important trade fairs in the country.

In the three-day event, Brazilian Fruit stand’s companies made contact with about 350 people resulting in $ 3.1 million in business during the fair, with a forecast for future business from about $ 5.1 million.

"Although the Spanish market is a major producer of fresh fruits, it is also a great consumer who wants to have access to the fruit in the entire year, Brazil can supply them in their off season," says Luciana Pacheco, Brazilian Fruit project manager. In 2011, Spain imported from Brazil more than 75 tonnes, mainly melon, mango, orange, apple and papaya, representing $ 61 million for businesses.

The Fruit Attraction has become an important business tool for Brazilian fruit sector by bringing together importers, exporters and suppliers interested in creating business ties with the country. More than 597 companies from countries such as Belgium, France, Italy and the UK, as well as delegations from Argentina, the Netherlands and Portugal, participated in this year, with an increase of 6.5% in exhibitors and it was higher than last year in an area of 16.900m ², 16% more than 2011.

For more information:
Felipe Casas
IBRAF - Instituto Brasileiro de Frutas
Tel: +55 11 3223 8766 or

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