UK: Wanzl shop design for Marks & Spencer scoops awards
Designed to make the customer experience “warmer and more inviting to the touch”, retail design manager for M&S, Chris Sampson, believes it presents the quality of M&S Food and Wine in an environment that is more deli than supermarket. The new look will also associate with Marks & Spencer’s stated ‘Plan A’ commitment to ethical and sustainable product sourcing – achieved within ‘an altogether more visually interesting and engaging’ retail experience. Sampson said: “The use of wood resonates with the products, conveying a sense of market-fresh and wholesome goodness to the food on offer. Working with supplier Wanzl, we have been able to continue using its proven wire-based food hall shelving, introducing timber elements which give a sophisticated appearance to the retail space.”
Manager of the project for Wanzl UK Group, Clive Jury, said: “We are extremely proud that our work with M&S has helped them to secure the prestigious Retail Week Interiors Awards. The recognition of the shop design as ‘best in class’ by the industry endorses the approach that we have taken to creating a leading edge, well-designed look that can deliver a more positive and aesthetic customer experience in the traditional food hall environment. This replicates in many ways the continental retail experience which places a strong emphasis on the natural presentation of foods, underlining their freshness and quality.”
Source: www.talkingretail.com
