Ireland: Aldi reaps benefit of tough times
Kantar Worldpanel in Ireland analysis on market share for the 12 weeks ending 30 Sept 2012, show that Aldi has posted market share growth of almost 30% year-on-year, which Kantar says is an all-time record for the German discounter.
Commercial director at Kantar Worldpanel, David Berry, said Aldi has been the star performer for a number of years and this is reflected in its 29.8% growth rate.
"Its strong performance is down to a solid combination of new store openings, a strong advertising campaign and a consistent evolution of the goods on offer in store. All of this means that Aldi has firmly established its position as the number five retailer in Ireland with a 6% share of the market and is now closing the gap on Lidl (6.6%)."
The Kantar figures show Tesco and SuperValu have out-performed the market, both achieving higher growth rates than last month. Lidl has seen a moderate growth of 0.1 percentage points to 6.6%, although its 1% growth rate is the lowest posted this year.
Mr Berry said shoppers are continuing to keep close control over their spending — a trend which has led to the value of the Irish grocery market falling by 0.5%.
Source: irishexaminer.com
