Canada: New fruit basket wins Premier Award

Philip Short is a tender fruit grower from the Niagara region. He wanted to add value to the fruit products sold in the marketplace, and landed on a simple idea: build a basket that keeps fruit fresher longer, with less damage from transport. His research told him that retailers needed something that would be stackable, extend the product's shelf life, and didn't require a lot of staff handling for display. The end result is a recyclable, clear plastic container that comes in different sizes.

It's the first time the tender fruit industry has offered a plastic container with a lid and easy pick-up handle. This basket helps raise the standards of product quality. It transports product easily and is more attractive to consumers, who can see what they are buying. And it's good for food safety; because the fruit is sealed with a lid, no hands touch it as it moves from the packing shed to the consumer's home. It even stores well in the fridge, since the lid helps keep the fruit fresh. It's easy to see why today, this innovator supplies all of Niagara's tender fruit growers. In fact, almost half of the peaches grown in Ontario in 2010 and beyond were packed in these containers. The baskets are now used by Loblaws vendors in Ontario and nationally, including in Nova Scotia, New Brunswick, Quebec and British Columbia.

For more information:
Philip R. Short
VORTEX Packaging Niagara Inc.
Tel: +1 905.562.4857
Mob: +1 905.651-7151
Fax: +1 905.562.4291
www.vortexpackaging.com
www.nbfproduce.com

Related Articles → See More

Kenya adjusts packaging systems for horticultural exports

Italian retailer adopts reusable crates for fresh produce operations

Poland trials new laser MAP tech for fresh produce

MEPs approve amendment to fruit and vegetable labelling regulation for Western Sahara

Lightweight and made from a single material, P-Pack is now a registered EU design

Recyclable mango packaging trial launches in Victorian stores

Eisberg relies on AI-supported quality control at its Dällikon site

Auchan joins forces with IBM to deploy 50,000 connected pallets in its warehouses and stores

Benelux expands access to plastic-free fresh produce packaging

"MAP-packaged kiwis can stay fresh for up to 150 days"